Immer Besser Stories

What is ‘Immer Besser’ and why is it so important to us. Read below to find out more about our Immer Besser Stories

Immer Besser

Miele is the winner of the 2019 Which? Best Home Appliance Brand and a world leader in the production of premium, high quality, domestic and commercial appliances.

Founded in 1899 Miele has followed its ‘Immer Besser’ brand promise for 120 years. Translated as ‘Forever Better’, ‘Immer Besser’ is in our DNA and every aspect of our products and services is regularly examined and improved.

‘Immer Besser’ means that every washing machine is designed and tested to perform outstandingly for the equivalent of 20 years’ use; from your first load of baby’s nappies all the way to graduation gowns.

It is this obsession to detail and genuine craftsmanship that leads to machines which are so quiet that they are used on Navy submarines. 

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Discover our products

Here are some of our most popular products

WEG 365 WCS PWash & 9kg
W1 Front-loading washing machine
with QuickPowerWash and SingleWash – best wash results in no time.
Currently unavailable online, please contact 0330 160 6630 for assistance
WED 125 WCS 8kg
W1 Front-loading washing machine
with 1–8 kg honeycomb drum and Pre-ironing for gently cared-for laundry
Home delivery available excl. Northern Ireland
WER 865 WPS PWash & TDos & 9kg
W1 Front-loading washing machine
With TwinDos, PowerWash and WiFiConn@ct for intelligent laundry care. 
Home delivery available excl. Northern Ireland
  • Subject to technical changes; no liability accepted for the accuracy of the information given
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