There are many good reasons for choosing Miele.
Brand promise: Immer Besser
There are many good reasons for choosing Miele. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
Miele. Built to last. Winner of Which? Large Kitchen Appliance Brand 2020.
Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organisation, proving why it is the number-one choice.
Our design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets expectations, facilitates handling and creates trust. Numerous awards for outstanding product design attest to the fact that Miele succeeds in this particularly well.
Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to us. More specifically, we want to ensure energy efficiency and resource conservation with our products and production processes, and also to take responsibility for our employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative and is a signatory of the “Diversity Charter”.
REACH - Information on critical substances
Information on critical substances according to Art.33 of the European Regulation 1907/2006
Two families, one company: founded nearly 120 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele still belongs exclusively to direct descendents of the pair. With 11 employees, 4 lathes and a drilling machine, Miele and Zinkann launched their first cream separators and butter machines in 1899 in Herzebrock, Germany. Their guiding principle, “Immer Besser” – which translates as “Forever Better”, still shapes the company today.
From East Westphalia to the rest of the world: Miele is now represented by its own sales subsidiaries in nearly 50 countries/regions and in another 50 markets by importers.