Immer Besser Stories: Cooking

What is ‘Immer Besser’ and why is it so important to us. Read below to find out more about our Immer Besser Stories

Miele is the winner of the 2019 Which? Best Home Appliance Brand and a world leader in the production of premium, high quality, domestic and commercial appliances.

Founded in 1899 Miele has followed its ‘Immer Besser’ brand promise for 120 years. Translated as ‘Forever Better’, ‘Immer Besser’ is in our DNA and every aspect of our products and services is regularly examined and improved.

‘Immer Besser’ means that every appliance is designed and tested to perform outstandingly for the equivalent of 20 years’ use. 

It is this obsession to detail and genuine craftsmanship that leads us to test consistent browning by baking 10km of shortbread in an oven that is accurate to one degree celcius. And with three panes of glass in our oven doors, all the while your food is cooking to absolute perfection, the door remains painless to touch. 

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