There are many good reasons for choosing Miele
Immer Besser
There are many good reasons for choosing Miele. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
Once a Miele, Always a Miele.
Support that fits around your life
Life runs a little smoother with Miele. Our smart appliances are designed to think ahead, handle the everyday, and keep you in control with ease. They're intuitive to use, energy efficient, and made to lighten life’s routines. Whether you're hosting friends, heading out the door, or winding down with a good book, everything from laundry to cooking adjusts to your rhythm.
Want to see just how smart life at home can be? Discover everything our connected appliances can do.
Miele test lab
Embodying the unwavering commitment of 'Immer Besser,' we are always in pursuit of elevating our standards. Take a look at some of the stress and endurance tests our laundry, vacuum, and kitchen appliances undergo before they reach the market - choose Miele for outstanding performance and long-lasting quality.
Outstanding quality
Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele has won many tests carried out by Stiftung Warentest, a German consumer watchdog organisation, proving why it is the number-one choice.
According to recent research by Which? involving 9,000 participants, Miele is the most recommended brand for five-star reliability* across washing machines, tumble dryers, freezers, fridge freezers, ovens and corded vacuums.
Miele design
Our design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets expectations, facilitates handling and creates trust. Numerous awards for outstanding product design attest to the fact that Miele succeeds in this particularly well.
Sustainability
Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to us. More specifically, we want to ensure energy efficiency and resource conservation with our products and production processes, and also to take responsibility for our employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative and is a signatory of the “Diversity Charter”.
REACH - Information on critical substances
Information on critical substances according to Art.33 of the European Regulation 1907/2006
History
Two families, one company: founded 125 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele still belongs exclusively to direct descendents of the pair. With 11 employees, 4 lathes and a drilling machine, Miele and Zinkann launched their first cream separators and butter machines in 1899 in Herzebrock, Germany. Their guiding principle, “Immer Besser” – which translates as “Forever Better”, still shapes the company today.
The Miele group
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Once a Miele, Always a Miele.
A tradition of excellence for more than 125 years
For more than 125 years, Miele has set the benchmark for appliances built to German quality standards. Every detail reflects our commitment to lasting performance, thoughtful innovation, and timeless design, ensuring your kitchen is built to last.
* Miele has active licences and is authorised to use the Which? 5* Reliability Logo in their Marketing for the below product areas:
Which? 5* Reliability - Miele
• Built-In Ovens
• Freezers
• Fridge Freezers
• Washing Machines
• Tumble Dryers
• Corded Vacuums
The live review for this piece of research containing any claims and quotes from Which? Can be viewed here - http://www.which.co.uk/reliableappliancebrands
Further to this, Miele can use the wording ‘Most recommended brand for five-star reliability’ or ‘Most endorsed brand for five-star reliability’ as part of their license. This has been agreed by the research teams at Which? as Miele is the only single organisation to hold six endorsements across the ten category areas that have been surveyed as a part of this research; more than any other brand across these categories.