Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are.
We want to make everyday tasks easier and more fun for our customers by constantly improving our products. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
Once a Miele, Always a Miele.
Quality
For more than 125 years: it has been a proven adage that you can trust Miele and rely on our appliances. We test our household appliances up to 20 years* of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!
Technology
Miele stands for fascinating technology and excellent results combined with minimum energy consumption. This applies to the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.
Craftsmanship
Miele stands for true craftsmanship, combining vision, precision and a great deal of attention to detail. Each of our products is manufactured to the highest standard and is subject to stringent quality controls including individual surface tests with gloves. From handles milled from a single piece of metal to matching gap dimensions across all product groups, each element is part of our journey to absolute perfection. Nothing is more important to us than that you enjoy Miele for a long time.
Design
Miele believes in clean lines, timeless elegance and intuitive handling. Whether conventional rotary switch, discreet sensor controls or a high-resolution touch display: operating a Miele is both easy and fun. Nowhere else will you find such a comparable range of carefully coordinated design lines and colour options, to suit the most diverse kitchen furniture fronts. Whatever the style of your kitchen: Miele is the perfect match.
Service
Miele customers enjoy preferential treatment: thanks to our fast and efficient after-sales service operation which has been voted best in its branch of industry many times over. If you need personalised instructions on appliance use or professional cleaning of your appliances, Miele will gladly visit you at home. We will always be there for you. That’s a promise!
Reliability
According to recent research by Which? involving 9000 participants, Miele is officially the ‘Most recommended for five-star reliability**’ across all washing machines, tumble dryers, freezers, fridge freezers, ovens, and corded vacuums.
This recognition reflects our long-standing focus on quality, performance and designing products that are made to last. Customers can look out for the Which? five-star reliability logos across Miele products within these categories.
Explore the World of Miele
Miele appliances are crafted for enduring performance*, blending innovative, sustainable features with timeless design that elevates the look and feel of your kitchen.
Experience the ultimate convenience of washing and drying whenever you need. With Miele laundry appliances, it’s all about gentle care that protects both your favourite clothes and the environment, while delivering outstanding energy efficiency.
We offer vacuum cleaner models for every type of household, regardless of size and flooring, with options to further personalise and deal with potential pet hairs, vacuum automatically, or reduce the impact of allergies with best-in-class air filters.
* For more information, please visit miele.com/20years.
** Miele has active licences and is authorised to use the Which? 5* Reliability Logo in their Marketing for the below product areas:Which? 5* Reliability - Miele
• Built-In Ovens
• Freezers
• Fridge Freezers
• Washing Machines
• Tumble Dryers
• Corded Vacuums
The live review for this piece of research containing any claims and quotes from Which? Can be viewed here - http://www.which.co.uk/reliableappliancebrands