Three people in the launderette, Miele machines in the background
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Streamlining operations and maximising profitability in your laundrette

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According to a recent study by “Research and Markets”, the global public laundrette market is expected to grow over 10% year-on-year and is projected to almost double in valuation to $39.34 billion by 2030. Whilst this is encouraging news, running a public laundrette can be a challenging task, especially when it comes to maximising efficiencies and profitability. From selecting the best equipment to implementing modern payment solutions, there are several factors that public laundrette owners and managers need to consider. And in modern laundrettes, we are seeing initiatives aimed at giving users more of an experience, especially when compared to the streamlined laundry-only services of years gone by. But operating a public laundrette is about more than just processing laundry; it’s about creating an environment for the community where customers feel welcomed, while delivering efficient and valuable services. We have summarised how this can be achieved in this blog article.
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Keeping your customers happy

Three people in the launderette, Miele machines in the background

The most important aspect of retaining your customers, is their satisfaction with the services your public laundrette provides. The public laundrette customers of today have different needs compared to previous years, so it is important that you understand your target group and what they desire.

With more global focus on sustainability in recent years, it is becoming common for customers to opt for businesses that are eco-friendly. So, introducing energy-efficient machinery or switching to eco-friendly detergents would go a long way in understanding the modern target market. By adopting sustainable practices, this can not only reduce your environmental footprint, but also attract eco-conscious customers, enhancing your reputation as a responsible business owner.

Ensuring your commercial laundry equipment delivers excellent cleaning results and is easy-to-use will also keep your customers satisfied. Opting for a machine with controls such as a user-friendly interface and multiple language options reduces any potential stress for your customers when operating the machines. This decreases the likelihood of errors and ensures customers use the equipment correctly.

Choosing the best equipment

Two woman doing their laundry in SlimLine machines

The efficiency of your laundrette relies heavily on the machinery that you use. When selecting equipment, there are a range of different factors that need to be considered before purchasing such as reliability, load capacity and energy efficiency. Larger capacity machines offer more convenience for the customers. It is possible for them to wash bigger items such as their bedding in it. Beyond that it is also faster for them because they do not need to wash in several cycles. Opting for laundry machines that processes laundry at a faster pace can support quicker turnaround times, meaning that your customers won’t have to wait as long for their laundry to be finished. So, they more time to spend on what truly matters. This also allows you to serve more customers in a day.

Machines that offer more energy efficient solutions can lower your utility bills and reduce your environmental impact, a key consideration for any modern laundrette. And while investing in more reliable and durable machines may have a higher upfront cost, they can save your business money in the long-term as they require less frequent repairs and replacements.

Quality maintenance means less downtime

A Miele service technician does a maintenance check in a launderette

Regular maintenance of your machinery can extend its lifespan and ensure that it runs efficiently for longer. This can include routine checks of your machines, and in case of machine breakdowns, having a reliable service technician provider can help get your machines back up and running in no time.

Routine checks on your commercial laundry equipment is crucial when it comes to catching any issues early, before they become major problems. Whether this is checking your machines for any unusual noises or noticing any leaks, it is imperative that a service technician is called out regardless. Timely repairs can prevent minor issues from escalating into major ones that which could require expensive replacements, or even having to purchase new machinery altogether. Here you can rely on our Miele Professional service team and certified Miele Service Partners.

Another key component is using the cleaning products recommended, so that they can keep your machines in the best condition possible and ensure they deliver optimal performance for longer.

Modern payment and laundry management solutions

The appWash tap&go Terminal next to a Miele Professional machine

As people move toward more electronic or digital forms of payment, it might seem like paper money is on its way to becoming obsolete. So, how can technology improve laundrette operations and tackle this movement away from physical cash payments?

Modern digital solutions such as appWash can enhance the customer experience and streamline your laundry operations, providing a seamless experience for both you and your customers. With its effortless tap & go payment system, washing and drying processes can be started in just four clicks and paid for by simply tapping your card! From local residents to day visitors and travellers on the go, appWash offers the ideal solution for all users who need quick and efficient laundry services. Compatible with all major giro, debit, and credit cards, as well as mobile payment options, the tap & go feature is suitable for any user, anywhere. Additionally, appWash allows you to monitor the availability of your machines, so you can see what is happening in your public laundrette at any time, no matter where you are.

Overall, managing a laundrette efficiently whilst maximising profitability involves careful consideration of various factors. By choosing the right equipment that best suits the works for you, implementing efficient management strategies, and focusing on customer satisfaction, your business can uphold ultimate operational efficiency.

At Miele Professional, we’re dedicated to creating solutions that are designed with both businesses and end-users in mind. For more information about how we can support your public laundrette, please visit our website for laundrettes.

Do you need individual advice?

Looking to learn more about our tailored solutions? Contact us to find out more!

Sources:
  1. 1.
    https://www.trycents.com/our-2-cents/10-tips-to-an-ecofriendly-laundromat#:~:text=Today's%20customers%20are%20environmentally%20conscious,a%20commitment%20to%20green%20practices
  2. 2.
    https://www.quickdrycleaning.com/common-challenges-in-laundry-business/
  3. 3.
    https://www.trycents.com/our-2-cents/laundromat-industry-growth