Behind the Miele Brand

As the world’s leading manufacturer of commercial laundry and dishwashing appliances, we pride ourselves on ensuring that we deliver quality from start to finish and beyond. Whether that’s at a product design level or as part of our testing procedures - Immer besser or forever better is what drives us.

Quality doesn’t stop at our products. We also work through a network of partners to deliver sales and after sales service. Our partner selection process is rigorous and it’s crucial that they share Miele’s goal of building long-term customer relationships.

We wanted to show you what goes on behind the Miele brand. How we ensure quality at every step of the production process, how we work with partners to deliver high quality service, and how we use customer feedback to continue to improve our products. Here you’ll find interviews with the product team and partners, insights from our quality research, and hopefully gain an understanding of what drives us to being better.

Quest for Quality Report

How do British manufacturers approach quality and what does this mean for customers? We surveyed 200 manufacturers to find out their thoughts.

Read the Quest for Quality Report

Quality Index Report

Get the key statistics from our recent research in our Quality Index Report.

Download Quality Index Report

Behind the scenes of product development

Juergen Schaefer heads up the product management team for Miele’s professional laundry division. Located at head office in Gutersloh, Germany, Jurgen is responsible for driving and delivering product innovation that meets and exceeds customers’ needs and demands. So how does he do it? We had the opportunity to meet him and ask – here’s what we found out.

Juergen Schaefer, Miele Product Marketing Manager

The Miele GB Professional Partner network: How it works

Miele was recently featured in Management Today, discussing the success of the partner model it has operated in the UK over the past 17 years. Here, we summarise the key points.

Miele's Partner Network

Miele's quality pledges

All our products undergo meticulous testing to simulate over ten years of continuous and rigorous use. Read more about why we put our machines through their paces.

Miele's Quality Pledges