Data protection

Data protection

1. This Agreement governs the download and use of Miele software and information. By downloading, the user agrees to be bound by these terms.

2. In general, downloads are available 24 hours a day, seven days a week. Miele accepts no responsibility, however, for uninterrupted service based on the state of the internet and computer systems.

3. Miele exercises due diligence to keep downloads up-to-date. Miele reserves the right, however, to change information and software at any time, in particular concerning further technical or economical developments or altered conditions of service and general conditions, also taking into account pricing/commercial issues, without having to announce or notify of the change.          

Rights and responsibilities of use

1. The contents are legally protected, and particularly copyright protected, for the benefit of Miele and third parties. Usage, in particular, any copying, distribution, performance, screening, broadcast, providing public access and other reproductions as well as adaptations and transformations are only permitted with the express written consent from Miele or the respective rights holder.

2. Miele software may not be copied, resold, loaned or given to unauthorised third parties. Miele software contains trade secrets. For this reason, the software may not be reverse-engineered, decompiled, disassembled or manipulated in other usable forms.

3. If copyright law determines that approval is not absolutely required for use under certain preconditions as an exception, then the limitations of the usage rights in the preceding points do not preclude this.

4. Miele grants the user basic, non-exclusive, non-transferable rights that may be revoked at any time to use the downloads to support business purposes within the scope of existing business agreements with Miele. Possible copyright and comparable notices must be adopted without change.

5. Miele points out the fact that data transfer over the internet is unsecured. It is not impossible for unauthorised persons to see the data, or for the data to be falsified.

Liability

1. No guarantees or assertions are made through the content and downloads made available or via this Agreement. Likewise, no warranty claims shall arise from it.

2. Miele accepts no liability for the accuracy, completeness, quality and reliability of the information nor for results that may be achieved through the use of that information. Miele accepts no liability for any consequential loss from use of the downloads, such as interruption of service, lost earnings, loss of information and data. Decisions as to the use of software made available by Miele as downloads should be made by the user in consultation with Miele.

3. Miele accepts no liability for damages, regardless of the legal basis, that arise from the use, inability to use, possible hardware or software errors or incorrect system settings created by the user. Download usage is at your own risk. Miele accepts no liability for software and information, particularly regarding their usability, accuracy, completeness and virus-free state.                      

4. Miele's liability is further excluded for damages caused by viruses, Trojan horses, hoax viruses or similar programming, as well as for programmes, programme parts or codes which cause similar impairment, destruction or failure of systems or parts. The user shall take their own measures to protect against viruses and other destructive data.

5. Miele's accepts no liability for the incorrect transfer of data from Miele, the manipulation of this data by third parties, particularly through unauthorised access to Miele's networks and systems, insofar such access is not advocated by Miele.

6. Liability is not excluded, provided liability must be assumed, for example, if caused intentionally or through culpable negligence, for guarantees of quality or due to violation of material contractual obligations, in the event of loss of life, limb or health as well as if liable in accordance with product liability law. Compensation due to violation of material contractual obligations, however, is limited to damages that are foreseeable and typical of the contract, provided there is no intent or culpable negligence involved. This does not imply a change in the burden of proof to the detriment of the user.

Contacting Us

To ensure sufficient data protection when transmitting internet forms (e.g. signing up for a newsletter) we use the Google ReCAPTCHA service from Google Inc.  This is used for working out if  input was made by a person, or unintentionally by automated, machine processing.  The service accesses your IP address and other data that may be required by Google for the reCAPTCHA service and passes it to Google.  The data protection policies from Google Inc. apply. 

For further information about Data protection with Google Inc. please go to https://www.google.com/intl/de/policies/privacy/

Viewing pdf files

Adobe Acrobat Reader is required to view pdf files.

Viewing CAD data

Planning data allows simple, quick and secure planning in two- and, sometimes, three-dimensional front and floor plan views. Data relating to planning, such as measurements, connection points and the necessary on-site installations is highlighted.

As a rule, special software is required to view CAD files. The CAD data from Miele is available in different formats and is compatible with current CAD programmes:

3DS: http://en.wikipedia.org/wiki/.3ds

DWG: http://en.wikipedia.org/wiki/.dwg

OBJ: http://en.wikipedia.org/wiki/Wavefront_.obj_file

STEP: http://en.wikipedia.org/wiki/ISO_10303-21

The design files for the appliances are indicated with the heating type “EL” (electric), “D” (steam) or “G” (gas) as appropriate. The additional "D", "S", "V" or "R" stand for the top, side, front or rear view of the appliances.

The recipient accepts responsibility for the correct choice and the consequences of use of the data as well as the intended or achieved results. Liability for damages or consequential loss is excluded.

Liability is not excluded, provided liability must be assumed, for example, if caused intentionally or through culpable negligence, for guarantees of quality or due to violation of material contractual obligations, in the event of loss of life, limb or health as well as if liable in accordance with product liability law. Compensation due to violation of material contractual obligations, however, is limited to damages that are foreseeable and typical of the contract, provided there is no intent or culpable negligence involved. This does not imply a change in the burden of proof to the detriment of the user.

We will be happy to answer any questions you may have:

Click here for the contact form

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, demands the highest data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, to eliminate 100% of security threats is almost impossible to achieve.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/en/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookie Notice

Last updated: 28.07.2022 Miele Company Limited (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies. Your cookie consent settings: Your current setting with regard to cookies requiring consent:

​You have the right to withdraw your consent at any time by returning to this cookie policy and changing the settings above.

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

- Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.

- Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

- Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.

- Help us remember products that you have added to your shopping cart or notepad.

- Show you the quantity of products you have added to your shopping cart or notepad on the website.

- Remind us of your chosen language during the session, so that you can navigate our pages more easily.

- Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.

- We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

-For Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11-win-7

-For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox

-For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

-For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471

 

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

 - View cookies,

- Allow cookies,

- Disable all or certain cookies,

- Disable all cookies when closing the browser,

- Blocking cookies,

- Notify when a cookie is to be set,

- Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) lit. f GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

 

3.1 SAP Customer Data Platform (formerly Gigya)

On our website we use various cookies for essential purposes that are provided and/or used by SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (“SAP”). We use a series of necessary cookies, which are provided and / or used by SAP and which are necessary for the proper functioning of the website. SAP provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the SAP Customer Data Platform can be found here.

3.2 Chatbot e-bot7
On our website, we use the Digital Miele Assistant, a so-called chatbot, provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich (“e-bot7”). In order to provide you with our chatbot function, we must use technologies named “Session storage” and “Local storage”, in particular, for technical authentication, restoring the chat history and analytics/quality assurance purposes. Without such technologies, the chatbot service is not useable. These technologies will only be used if you actively request to use the chatbot service. Please find more detailed information to e-bot7 and data processing activities related to the use of the chatbot function in our privacy notice. Further information about e-bot7 GmbH can be found here.

3.3 Go Instore – SYM-SYS Ltd.

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. uses cookies and similar technologies like “Session Storage” and “Local Storage” in order to provide the services. Without such technologies, the Go Instorie service is not useable. These technologies will only be used if you actively request to use the of the Go Instore service. Please find more information to Sym-Sys Ltd and the Go Instore service on www.goinstore.com

3.4 Neocom.ai – Buyers Guide
On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). In order to provide you with our Guided-Selling-service, we must use a technology named “Session storage” in order to group multiple uses of the Guided-Selling-service in one browser session. Without such technology, the Guided-Selling-service is not useable. This technology will only be used if you actively request to use the Guided-Selling-service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling-service in our privacy notice.

3.5 Further Details
Further details about the essential cookies that we use can be found in the following table:

Name

Third Party

(Further details are explained above)

Purpose

(Further details are
explained above)

Retention Period

Ebot7/webchat/env (Session Storage)

e-bot7

 

General: Digital Miele Assistant

Specific: Information regarding the
Deployment Environment of the chat application

Session

Ebot7/webchat/config (Session Storage)

General: Digital Miele Assistant

Specific: Information about the
version of the chat application

Session

Chat-jwt (Local Storage)

General: Digital Miele Assistant

Specific: Session Token for technical
authentication of the user (anonymized ID)

Unlimited (but the
authentication token is
invalid after 24 hours)

convId_ (Local Storage)

General: Digital Miele Assistant

Specific: Conversation ID to restore
the chat history (anonymous ID)

Unlimited (but the
authentication token
is invalid after 24 hours)

Eb7UUID: (Local Storage)

General: Digital Miele Assistant

Specific: Analytics ID to track the
opening, loading and closing of the
chat window (anonymous ID)

Unlimited (but the
authentication token is
nvalid after 24 hours)

gig_bootstrap_<apiKey>

SAP

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Internal cookie for the Web SDK and
is used for log in

12 Months

gig_canary

General: SAP Customer Data Platform strictly necessary cookies

Specific: Indicates whether the client is using the canary
version of the WebSDK.

 

1 year (only active ~3 days)

gig_canary_ver

General: SAP Customer Data Platform strictly
necessary cookies

Specific: The version name of the WebSDK's canary version.

1 year (only active ~3 days)

Gmid

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Used to identify the logged in user

12 Months

Gig_hasGmid

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Internal Cookie for the Web SDK and is used fpr log in

12 Months

cookieUse

 

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Cookie consent management

6 month

 

ds-session-id

 

General: SAP Customer Data Platform strictly
necessary cookies

Specific: A unique number that a Web site's server
assigns a specific user for
the duration of that user's visit

Session

 

JSESSIONID

 

General: SAP Customer Data Platform strictly necessary cookies

Specific: General purpose platform session
cookie, used by sites written in JSP.
Usually used to maintain an anonymous user
session by the server.

Session

 

Shop_domestic_dk

General: SAP Customer Data Platform strictly
ecessary cookies

Specific: This cookie stores information to
remember users who are
logged in and their member status.

 

Session

apiDomain_<apiKey>

General: SAP Customer Data Platform strictly
necessary cookies

Specific: The shared domain API calls for all
sites in a group should be sent to.

12 Months

gac_<APIKey>

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Used to trigger server initiated login.

It is set by the
implementation,
and cleared
when consumed
by the Web SDK

_gig_APIProxy_enabled

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Used to indicate whether to use
APIProxy or not.

 

_gig_comments_nickname

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Comments guest nickname.

12 Months

_gig_comments_email

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Comments guest email.

12 Months

_gig_comments_cb_<provider>

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Remembers if a provider checkbox was
checked by the user.

12 Months

_gig_comments_selected_<provider>

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Remembers if a provider checkbox was
checked by the user.

N/A

_gig_comments_selected_providers

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Last selected share providers.

12 Months

_gig_comments_locked

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Remembers if a guest user has posted
at least one comment.

12 Months

_gig_comments_sort

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Last selected user sort.

12 Months

_gig_comments_is_guest

General: SAP Customer Data Platform strictly
necessary cookies

Specific: Indicates that the user is commenting
as guest user.

12 Months

gig-comments (Local Storage)

General: SAP Customer Data Platform strictly
necessary cookies

Specific: IDs of comments flagged by the user.

-

gig_debug

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Used to trigger the debug UI.

2 second

_gig_dbgConsole_log

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Used to trigger logging for debugging.

3 second

_gig_email

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Last used email address in
share (when sending email).

12 Months

_gig_gmidt (Local Storage)

General: SAP Customer Data Platform
strictly necessary cookies

Specific: User cookie.

30min

_gig_llu

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Last login provider username
for Login "Welcome back" screen.

12 Months

_gig_llp

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Last login provider name for
Login "Welcome back" screen.

12 Months

_gig_lt / glt_<APIKey>

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Login Token for authentication.

Can be configured in
gigya site

gig_last_ver_<APIKey>

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Last time of verification of
the session when the site is using the verifyLoginInterval
property of global CONF in order to trigger reverification.

12 Months

gig_loginToken_<APIKey>

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Gigya's Single Sign On (SSO)
group login token.

12 Months

gig_loginToken_<APIKey>_exp

General: SAP Customer Data Platform
strictly necessary cookies

Specific: SSO expiration.

12 Months

gig_loginToken_<API_KEY>_revoked_tokens

General: SAP Customer Data Platform
strictly necessary cookies

Specific: Revoked login tokens in an SSO group.
In SSO scenarios, indicates to the Web SDK
that the current token was revoked,
so as to log the user out.

12 Months

gig_loginToken_<APIKey>_session

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Indicates if the group login token session is still activated.

-

gig_loginToken_<APIKey>_visited

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Used to keep track of visited sites within the same SSO group.

12 Months

_gig_shareUI_cb_<provider name>

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Remembers if a provider checkbox was checked by the user.

12 Months

_gig_shareUI_lastUID

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Last logged in UID.

12 Months

_gigRefUid_<APIKey>

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Last referrer User ID.

12 Months

_gig_ssoToken_<apikey> (Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: SSO Token by API.

dynamic

_gig_ssoToken (Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: SSO Token.

dynamic

gig_toggles

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: This value is sent to Gigya in order to identify toggles that
he back-end behavior depends on to process the specified toggle.

-

gig3pc

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Remembers if 3rd party cookies are blocked
to avoid checking every time.

48 hrs

gig3pctest

(when using bypassCookiePolicy
n the globalConf)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: A temp cookie used to check if 3rd party
cookies are blocked.

1 second

gigyaSettings (Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Saves user Share settings locally.

-

glnk

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Ticket for 2nd phase of login.

-1 Days (Expiring
the cookie)

gmSettings (Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Locally stored Loyalty settings.

-

gst

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Server ticket for 2nd phase of login.

30 Minutes

GSLM_<siteID>

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Session magic cookie.

NA

hasGmid

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Internal cookie for the Web SDK

13 Months

reactionState-down_<barId>
(Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Per Reaction and barID - The Last reactions
that were made by the user.

forever

SAML_<SiteId>_<ExternalIdp.Name>

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: This cookie is saved by SAML SP to manage the SAML
session information and, specifically, the parameters needed for logout.

12 Months

gltexp_<apikey>

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Login Token Expiration.

dynamic

_gig_<id>_cb

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Callback for listener.

12 Months

__gigAPIAdapterSettings_<apikey>_<build>
(Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: WebSDk settings.

forever

Gmid (Local Storage)

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: User cookie.

Forever

ucid

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Unique computer identifier used for generating reports,
and used by the Web SDK to get saved response.

13 Months

Ucid

General: SAP Customer Data Platform strictly necessary cookies

 

Specific: Unique computer identifier for unique
user reporting purposes.

Forever

mielestorefrontRememberMe

General: SAP Customer Data Platform strictly necessary cookies

Specific: Based on this cookies the user is automatically logged
in (based on the credentials set in Backoffice).

6 months

SESSION_ID

Neocom

General: Neocom.ai – Buyers Guide

Specific: Neocom stores an anonymous session identifier
in the session storage in order to group multiple
uses of the service in one browser session

Session

 

 

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

  • Frequency of page visits
  • Search Keywords
  • Use of website functions


​Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis and/or marketing purposes that are provided and/or used by Google. Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

In addition to being able to provide or withdraw your consent to the use of analytics and / or marketing cookies through the settings at the top of this policy, you can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.1.2 Google Optimize

Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.

For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en

4.2 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found in the following table:

Name

Third Party

(further details are explained above)

Purpose

(Further details are explained above)

Retention Period

 

_ga

 

 

 

 

 

 

 

Google

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

General: Google Analytics,
 

 

2 years

_gid

 

24 hours

 

_gat

1 minute

 

 

AMP_Token

 

 

 

30 seconds to 1 year

 

_dc_gtm_UA-XXXXXXXX-X

Persistent

_gaexp

 

General: Google Optimize

Specific: Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in

 

90 days

 

 

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

5.1. Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found here.

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

5.2.4 Other Google Marketing Platform services (Google Campaign Manager 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

5.3 Microsoft

On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Mircosoft").

5.3.1 Microsoft Ads Remarketing and Conversion Tracking

Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions in order analyze the effectiveness of our conversion. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.

For more information, visit https://privacy.microsoft.com/en-US/privacystatement and choice.microsoft.com/en/opt-out.

5.4 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party (further details above)

Purpose (further explanation above)

Retention Period

_fbp

 

 

Facebook

 

 

 

General: Facebook Marketing

Specific: cookie is used to  identify browsers for the purposes of providing advertising and site analytics

90 days

_fbc

General: Facebook Marketing

 

Specific: cookie is used to store the Facebook Click ID in order to match website access and clicks on Facebook Ads

90 days

fr

General: Facebook Marketing

Specific: cookie is used to deliver, measure and improve the relevancy of Facebook Ads

90 days

wd

General: Facebook Marketing

General: cookie is used to deliver an optimal experience for your device’s screen

7 days

datr

General: Facebook Marketing

General: cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user

2 years

 

 

 

 

 

 

 

 

Google

 

 

 

 

 

 

 

 

General: Google Ads", "Google Remarketing Function", "Google Conversion Tracking" and/or "Other Google Marketing Platform services (Google Campaign Manager 360)"

 

 

 

 

 

 


 

 

2 years

24 hours

 

1 minute

 

 

30 seconds to 1 year

 

 

_gac_<UA-XXXXXXXX-X>

90 days

_gcl_au

90 days

_gat_UA-XXXXXXXX-X

1 minute

_gcl_aw

Persistent

_sm_au_c

 

Persistent

 

_opt_awcid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awmid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awgid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_awkid

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

_opt_utmc

General: Google Ads

Specific: Used for campaigns mapped to Google Ads Customer IDs

24 hours

Doubleclick_spotlight

General: Other Google Marketing Platform services (Google Campaign Manager 360)

Specific: Tags for analyzing advertising and learning which ads, campaigns or products generate the best sales.

540 days

Doubleclick

540 days

MUID

Microsoft

 

 

 

General: Microsoft Ads Remarketing and Conversion Tracking

 

Specific: cookie is used to  identify browsers for the purposes of providing advertising and site analytics

365 days

MUIDB

General: Microsoft Ads Remarketing and Conversion Tracking

 

Specific: cookie is used to  identify browsers for the purposes of providing advertising and site analytics

390 days

_uestsid

General: Microsoft Ads Remarketing and Conversion Tracking

 

Specific: cookie is used to gather information on how visitors are using our website

30 minutes

Qualtrics
We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brand surveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. Without such technologies, the Qualtrics service is not useable. These technologies will only be used if you freely decide to use the Qualtrics service. For more information about Qualtrics LLC please visit www.qualtrics.com 

Name

Third Party

Purpose

Retention Period

Survey ID

 

 

 

 

 

 

 

 

 

 

 

Qualtrics LLC

 

 

 

Cookie is used to identify the survey user and to store the survey history of the user to keep track of survey session or to maintain survey session.

6 months

Hash of the sessionID and query parameters that maps to a sessionID

Cookie is used to record the hash of the session ID and url of the user's response so that if save and continue is on the survey user will be able to come back to their response to continue

Up to 1 year or when the session is complete

QST

Cookie is used to record the survey taken and prevent the survey user from taking the survey again.

6 months

<surveyid><statedata>-reloadSession

This cookie is for surveys using an SSO Authenticator and is used to inform Qualtrics what session to reload after the respondent leaves and comes back.

15 minutes

A hash of the url that may be appended with ‘-singleReload’

Cookie is used to record the survey taken and prevent the survey user from taking the survey again.

6 months

 

6. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

7. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.co.uk.