Which? Names Miele Large Kitchen Appliance Brand of the Year 2020

17.03.2021 17.03.2021

8 October 2020  Premium appliance manufacturer, Miele has been crowned Large Kitchen Appliance Brand of the Year in the coveted and independent Which? Awards announced today.  The awards celebrate brands that demonstrate outstanding commitment to creating quality and reliable products and delivering exceptional customer service.

John Pickering, Managing Director,  Miele GB, Ireland & South Africa says, "I am incredibly proud of this achievement, especially so in a year that continues to present so many challenges for us all. To discover that Miele has been awarded this prestigious accolade is a real boost to everyone in our business and recognises the role we individually play toward our ‘Immer Besser’ philosophy – to be forever better in everything we do.  Our aim is to combine outstanding, reliable and long lasting products with exemplary service to genuinely improve the lives of our customers. This award is testament to every Miele employee who works so tirelessly to put our customers at the heart of everything we do.”


The 2020 Which? Awards ceremony took place virtually on 8 October in London and was hosted by Which? CEO, Anabel Hoult.  The Which? Awards are completely independent and businesses cannot put themselves forward to win an award.

For more information please contact: jo@sellerspr.com | 01962 977 950

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