Lab Innovations Competition
Your lab washers could make you a winner in Miele’s new competition to celebrate the firm’s 120-year anniversary.
Miele is asking anyone who uses one of its lab washers to post a photo of it along with a caption explaining why they love it, using the hashtag #LoveMieleLab. Judges will choose a winner who will receive a special edition Series 120 Miele vacuum cleaner.
Senior marketing manager Melissa Kershaw explained the idea behind the contest.
“We wanted to mark the company’s 120th year with a celebration of the behind-the-scenes hard work put in by Miele washers in labs throughout the UK,” she said.
“We hear comments from customers all the time that their washer has helped solve a tricky problem in their lab or has improved productivity. We also love hearing about the wide range of uses that our lab washers carry out aside from cleaning glassware, for example some models are used for pasteurisation, or even cleaning components for designer watches.
“Whatever the reason you love your Miele machine, from its flexibility, its performance, ease of use and more, we want to hear from you!”
Visitors to Lab Innovations will be invited to take part in the contest at Miele’s joint stand D4, shared with premium lab glassware company, DWK Life Sciences. The two brands will be offering goodie bags for selected visitors to the stand, which will include some luxury merchandise from both Miele and DWK including a DURAN® YOUTILITY Emotion edition drinks bottle.
The contest launches on Monday October 7th and one winner will be selected on 15th November. Other entries which impress the judges will receive a Miele and DWK goodie bag.
Rules of entry
Competition entries must be posted on LinkedIn tagging Miele GB, or Twitter, tagging @Mielelab and must include the hashtag #LoveMieleLab.
The prize is a Miele Series 120 vacuum cleaner. **Please note image for illustration purposes.
The prize includes delivery to a UK mainland address.
The prize will be sent to the individual who created the winning post.
Multiple entries are allowed.
Up to three Miele and DWK goodie bags will be sent to non-winning entries which impressed the judges.
The judges’ decision is final.