Miele is a global premium brand for domestic appliances that is represented on five continents.
Within each of its markets Miele is positioned as a premium brand. The brand attributes and messages are applied equally in Hong Kong as they are in South Africa and across Europe.
With an increasingly cosmopolitan and well travelled client base the importance of a globally recognised brand in any development cannot be underestimated. Not only can it be an important factor in their purchase decision but an important one in projecting a strong message of quality and performance in your project.
Increasingly across the globe more and more architects, designers and developers are discovering how Miele can make a difference to their projects.